"What is SEO?"

Search Engine Optimisation is the discipline of removing technical barriers within your site so search engines can index, categorise and return that relevant content for their users.

Simplified it means understanding what users want from our products and services. To do that we need to understand the many different journey's a user can take when they are looking for what we offer.

  1. Acquisition
  2. Behaviour
  3. Conversions
  4. Measure